Dalam setahun terakhir, kita semua mungkin sudah mencoba untuk menjawab satu pertanyaan yang mudah.
Apa itu Social Media?what the fuck is it?
Perkembangan Social Media yang begitu subur melebih jamur sehabis hujan membentuk 3 kesimpulan penting, yeah 3 fucking crucial points to describe what the fuck Social Media is.
#1 Social Media is HUGE.
- Jika Facebook adalah sebuah negara, maka 'negara facebook' tersebut akan menjadi negara dengan populasi terbesar ke-4 di dunia, bahkan posisinya di atas Amerika. Only China, India, and Indonesia are more populated.
- 500 miliar menit. Ya itulah jumlah menit total yang dihabiskan seluruh orang di dunia dalam mengakses Facebook per bulan. Last year, that number was a measly 150 Billion minutes.
- 25 juta. Jumlah konten yang di-share lewat Facebook setiap bulan. Konten tersebut termasuk web-links, link berita, blog-post, notes, photos, videos, dsb. Increase 6x by last years volume.
- 500 Billion. The number of peer influence impressions Americans generate per year via Social Media. 62% of those impressions come from Facebook.
- 24 jam. Jumlah waktu untuk hitungan video yang diunggah ke YouTube setiap menitnya. Double than last years volume.
- 2 Juta. Jumlah setiap video di YouTube yang dilihat per hari. Lagi, jumlah ini dua kali lipat dari jumlah tahun lalu.
- 4 Billion. The number of images hosted on Flickr.
- One Third. The proportion of women aged 18-34 who check Facebook when they first wake up--even before going to the bathroom.
- Ninety-Five. The percentage of companies using LinkedIn to find and attract employees. 59% use Facebook and 42% use Twitter.
- 1 dari 6. Jumlah pernikahan tahun lalu yang terjadi di pasangan yang kenal lewat Social Media.
- 27 Million. The average number of "Tweets" per day on Twitter.
- Fun fact was. 7 hours the time it took for LeBron James to amass his first 150,000 Twitter followers. And Bill Gates took 8 hours to reach his 100,000 followers.
#2 Social Media is redefining virtually everything, including
HOW WE WORK
HOW WE PLAY
HOW WE LEARN
HOW WE SHARE
HOW WE DISCOVER
HOW WE CREATE
HOW WE COMPLAIN
HOW WE CELEBRATE
HOW WE MOURN
HOW WE APPLAUD
HOW WE INFLUENCE
HOW WE COLLABORATE
HOW WE INVESTIGATE
HOW WE EVALUATE
HOW WE PLAY
HOW WE LEARN
HOW WE SHARE
HOW WE DISCOVER
HOW WE CREATE
HOW WE COMPLAIN
HOW WE CELEBRATE
HOW WE MOURN
HOW WE APPLAUD
HOW WE INFLUENCE
HOW WE COLLABORATE
HOW WE INVESTIGATE
HOW WE EVALUATE
HOW WE FUCK?, DAMMIT!
#3 Social Media is no longer bring out the question WHAT IS SOCIAL MEDIA?, the new question is WHAT IS SOCIAL MEDIA NOW?
"Social media is the ongoing conversation of the planet."
(Kurt Sonderegger, VP Marketing, Ploom)
(Kurt Sonderegger, VP Marketing, Ploom)
"Social Media is like water. On its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life. Social media on its own is nice, but when combined with other tools, it is enabling everything to evolve, from communications to business to politics to marketing."
(Mike Volpe, VP Marketing, HubSpot.Com)
(Mike Volpe, VP Marketing, HubSpot.Com)
"Social media is the crack cocaine of the internet. We want it, we need it, and we go into withdrawal when we don't get enough of it."
(David Armano, SVP, Edelman Digital)
(David Armano, SVP, Edelman Digital)
"Social media is everything and nothing. Nothing because social media has become like air to the people who use its various forms regularly. It's not "social media" - it's simply letting my friends know what I'm doing/thinking/wishing/ etc. Through a digital means. Everything because as more people are armed with web-enabled smartphones, there's nothing that can't quickly be shared with a broad group of people."
(Paul Isakson, Co-Founder, Thinkers & Makers)
(Paul Isakson, Co-Founder, Thinkers & Makers)
"Now, social media IS media. And like all media it is at risk of getting corrupted, polluted, overly commercial, politicized and too powerful. It is up to all of us to prevent that from happening."
(Shiv Singh, Director Digital Engagement & Social Media PepsiCo.)
(Shiv Singh, Director Digital Engagement & Social Media PepsiCo.)
"Social media now?. It's Calling Us, It's All in Us, It's Celebration, For You & Me and the Universe, It is Our Destination."
(Kirana M, Founder & Owner of this fucking site)
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